Levis Recycled Plastic Jeans

Launched a new north american denim recycling initiative today in partnership with cotton incorporated s blue jeans go green program.

Levis recycled plastic jeans.

The best jeans for the planet are the ones you don t have to make. They don t look like they re made from trash and that s the. Starting now levi s stores and outlets will have a recycling box where you can drop off any denim from any brand and give your jeans a new life. Levi strauss co.

Our goal is to create a consumer experience that is wholly consistent with the jean you. Consumers can bring dry clean denim clothing from any brand in any condition to dedicated bins at levi s stores in the united states and canada. Levi s answer was to create two fashion lines jeans and trucker jackets that incorporate at least 20 post consumer plastic recycled content. Recycled jeans can take on many new functions but your denim will be used specifically as materials for building insulation a portion of which will go towards community oriented projects.

We estimate that selling a levi s authorized vintage pair of previously used 501 s uses 98 percent less water than making a new pair and cuts out more than half of the carbon footprint. Levi s goal is to make recycled jeans that look and feel no different than the jeans they make now. Wearing jeans made from recycled plastic bottles i will always chose a recycled product even if i have to pay a little more for it. Shop the entire collection today.

That equates to about eight 12 20oz bottles. Levi s plans to turn about 3 5 million recycled bottles and other plastic waste into soft high quality denim.